http://www.helium-balloons.org Helium balloons for advertising, parties & balloon bouquets. Sat, 19 May 2012 13:35:48 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.helium-balloons.org/the-upfronts-the-death-of-tv/ http://www.helium-balloons.org/the-upfronts-the-death-of-tv/#comments Sat, 19 May 2012 13:35:48 +0000 http://www.helium-balloons.org/the-upfronts-the-death-of-tv/ Summary: As Upfront Week comes to a close, it’s hard not to wonder over the future of television. Sure, it’s still alive, still well, still the biggest bang for the advertiser’s buck. Like Churchill once said, “television is the worst form of advertising, except all those others that have been tried.” And to that point, TV damn sure aint goin’ nowhere. But, it’s changing. And so are the Upfronts. I suppose making the question rather: what kind of freakish mutation will television become? And will it become so changed, so different, that’d we’d be crazy to call it… TV?

]]> http://www.helium-balloons.org/the-upfronts-the-death-of-tv/feed/ 0 http://www.helium-balloons.org/the-upfronts-the-death-of-tv/ http://www.helium-balloons.org/the-upfronts-the-death-of-tv/#comments Sat, 19 May 2012 13:35:48 +0000 http://www.helium-balloons.org/the-upfronts-the-death-of-tv/ Summary: As Upfront Week comes to a close, it’s hard not to wonder over the future of television. Sure, it’s still alive, still well, still the biggest bang for the advertiser’s buck. Like Churchill once said, “television is the worst form of advertising, except all those others that have been tried.” And to that point, TV damn sure aint goin’ nowhere. But, it’s changing. And so are the Upfronts. I suppose making the question rather: what kind of freakish mutation will television become? And will it become so changed, so different, that’d we’d be crazy to call it… TV?

]]> http://www.helium-balloons.org/the-upfronts-the-death-of-tv/feed/ 0 http://www.helium-balloons.org/your-move-social-responsibility/ http://www.helium-balloons.org/your-move-social-responsibility/#comments Fri, 18 May 2012 15:17:12 +0000 http://www.helium-balloons.org/your-move-social-responsibility/ Summary: There have been conversations off and on for the past couple years about whether people in our nation are truly altruistic, proactive people. There have been studies, talks, debates, and campaigns about this very topic.

]]> http://www.helium-balloons.org/your-move-social-responsibility/feed/ 0 http://www.helium-balloons.org/your-move-social-responsibility/ http://www.helium-balloons.org/your-move-social-responsibility/#comments Fri, 18 May 2012 15:17:12 +0000 http://www.helium-balloons.org/your-move-social-responsibility/ Summary: There have been conversations off and on for the past couple years about whether people in our nation are truly altruistic, proactive people. There have been studies, talks, debates, and campaigns about this very topic.

]]> http://www.helium-balloons.org/your-move-social-responsibility/feed/ 0 http://www.helium-balloons.org/consumers-were-the-same-but-different-2/ http://www.helium-balloons.org/consumers-were-the-same-but-different-2/#comments Thu, 17 May 2012 17:09:33 +0000 http://www.helium-balloons.org/consumers-were-the-same-but-different-2/ Summary: The need to belong is a constant theme when consumer behavior is discussed. It’s a basic need. People need to feel like they are not alone. That is one of the major reasons that online communities and social networks have boomed: they enable people to connect with others with like interests from all over the world.

]]> http://www.helium-balloons.org/consumers-were-the-same-but-different-2/feed/ 0 http://www.helium-balloons.org/consumers-were-the-same-but-different/ http://www.helium-balloons.org/consumers-were-the-same-but-different/#comments Thu, 17 May 2012 17:09:33 +0000 http://www.helium-balloons.org/consumers-were-the-same-but-different/ Summary: The need to belong is a constant theme when consumer behavior is discussed. It’s a basic need. People need to feel like they are not alone. That is one of the major reasons that online communities and social networks have boomed: they enable people to connect with others with like interests from all over the world.

]]> http://www.helium-balloons.org/consumers-were-the-same-but-different/feed/ 0 http://www.helium-balloons.org/insert-straw-watch-for-pits-brazil-shapes-up-juice/ http://www.helium-balloons.org/insert-straw-watch-for-pits-brazil-shapes-up-juice/#comments Wed, 16 May 2012 18:53:04 +0000 http://www.helium-balloons.org/insert-straw-watch-for-pits-brazil-shapes-up-juice/ Summary: Creatives: we’ve seen, heard, tasted, touched, smelled, kicked, pushed, pulled, gotten bored, and come up with it all. With a somewhat Jack Torrence-esque look on our faces, we greet ideas that we know we’ve seen before with a psychotic grin, instantly assaulting them with a witty insult.

]]> http://www.helium-balloons.org/insert-straw-watch-for-pits-brazil-shapes-up-juice/feed/ 0 http://www.helium-balloons.org/why-is-it-hard-to-accept-advertising-2/ http://www.helium-balloons.org/why-is-it-hard-to-accept-advertising-2/#comments Tue, 15 May 2012 20:51:43 +0000 http://www.helium-balloons.org/why-is-it-hard-to-accept-advertising-2/ Summary: The past few days have seen some intellectual heat thrown down upon advertising. It is easy to say that AdLand is not looked on favorably. As companies find ways to rely on advertising for revenue, those consumers being reached think that the brands they patronized sold out, only to be thrown to the advertising wolves. This week, AdLand received some back-handed compliments.

]]> http://www.helium-balloons.org/why-is-it-hard-to-accept-advertising-2/feed/ 0 http://www.helium-balloons.org/why-is-it-hard-to-accept-advertising/ http://www.helium-balloons.org/why-is-it-hard-to-accept-advertising/#comments Tue, 15 May 2012 20:51:42 +0000 http://www.helium-balloons.org/why-is-it-hard-to-accept-advertising/ Summary: The past few days have seen some intellectual heat thrown down upon advertising. It is easy to say that AdLand is not looked on favorably. As companies find ways to rely on advertising for revenue, those consumers being reached think that the brands they patronized sold out, only to be thrown to the advertising wolves. This week, AdLand received some back-handed compliments.

]]> http://www.helium-balloons.org/why-is-it-hard-to-accept-advertising/feed/ 0 http://www.helium-balloons.org/a-modest-proposal-agency-supported-ad-schools/ http://www.helium-balloons.org/a-modest-proposal-agency-supported-ad-schools/#comments Mon, 14 May 2012 22:41:11 +0000 http://www.helium-balloons.org/a-modest-proposal-agency-supported-ad-schools/ Summary: We remember faintly that there is an advertising school in New York (we think it’s this one) that survives by having advertising courses taught by actual advertising professionals, and the courses include material needed by actual clients. The grades are based solely on the work you perform. We think this is the way creatives should be nurtured, and how current creatives could fine-tune their craft.

]]> http://www.helium-balloons.org/a-modest-proposal-agency-supported-ad-schools/feed/ 0